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Where Brands Break Through

Strategic storytelling meets cutting-edge technology. We don't just tell your story. We make it impossible to ignore.

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CASE STUDIES

Launches That Made Headlines

PROTECTOR

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KTLA: ‘Uber with guns’ app launches in Los Angeles Euronews: 'Uber for bodyguards': New app provides armed security teams at the push of a button TechCrunch: ‘Uber for guns’ app Protector lets you hire armed bodyguards like you would an Uber — but does anyone need this? Fortune: If you’re hailing a ride in New York or LA, you can now rent armed security to go along with it
TECH / SECURITY

Protector: "Uber with Guns" Goes Viral

Launched the most talked-about app of 2025. Protector revolutionized personal security by bringing armed ex-military and law enforcement protection to anyone with a smartphone.

As Featured In
FOX NEWS
KTLA
TECHCRUNCH
FORTUNE
EURONEWS
3M+
TikTok Views
100+
Media Placements
Feb 2025
Launch Date

GENIES

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GamesBeat: Genies raises $150M at over $1B valuation for metaverse avatars Billboard: UNIVERSAL MUSIC PARTNERS WITH GENIES FOR METAVERSE AVATARS TechCrunch: Avatar startup Genies hits $1 billion valuation in latest raise Variety: Bob Iger-Backed AI Companion Company Genies Launches Avatar Creation Tools for Celebrities, Talent Agencies
AI / AVATARS

Genies: Building Bob Iger's $1B Avatar Empire

Helped position Genies as culture's leading avatar technology company. From securing Bob Iger for the board to partnerships with Justin Bieber, Rihanna, and Paris Hilton.

As Featured In
VARIETY
GAMESBEAT
TECHCRUNCH
BILLBOARD
$1B
Valuation
99%
Celebrity Market
UMG+WMG
Music Partners

PSL

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On3: Former USFL president launches spring league for high school recruits with less restrictive NIL rules USA Today High School Sports: Spring high school football league starting up, led by former USFL President Front Office Sports: USFL Founder Launches High School Football League With NIL Appeal ESPN: Ex-USFL prez launching spring league for high school players
SPORTS / INNOVATION

Prep Super League: Disrupting High School Football

Helped Brian Woods (USFL founder) launch the first national high school football league. PSL enables elite prospects to monetize their NIL while getting supplemental instruction.

As Featured In
FRONT OFFICE SPORTS
ON3
ESPN
USA TODAY
100+
Elite Athletes
12
Markets
NIL
Game Changer

VKANSEE

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Fortune: Fingerprint Spoofing Is Much Easier Than You Think Biometric Update: Vkansee introduces laptop integration for under-glass optical fingerprint sensor CNET: Better than Touch ID? Check out Vkansee’s optical fingerprint scanner Tom's Hardware: Mobile Fingerprint Scanning Upstart Vkansee Returns To MWC With Slimmer Sensor
HARDWARE / SECURITY

Vkansee: Revolutionary Fingerprint Technology

Positioned Vkansee as the world's first miniaturized optical fingerprint sensor company. 2000 PPI resolution, 4x better than competitors.

As Featured In
WALL STREET JOURNAL
CNET
DIGITAL TRENDS
2000 PPI
Resolution
10X
Better SNR
BOE+Tianma
Partners

OPENSEA

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TechCrunch: NFT marketplace OpenSea raises $23 million from a16z CoinDesk: Decrypt: OpenSea Valued at $13.3 Billion as Ethereum NFT Market Booms Again TechCrunch: NFT kingpin OpenSea lands monster $13.3B valuation in new raise
NFT / MARKETPLACE

OpenSea: From Startup to $13.3B NFT Giant

Helped OpenSea become the world's largest NFT marketplace during the 2021 boom. Secured three major funding rounds led by a16z.

As Featured In
COINDESK
TECHCRUNCH
NY TIMES
FORTUNE
$13.3B
Valuation
600K+
Active Users
600X
Growth

MLB × GENIES

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GamesBeat: Genies teams with MLB Players to create AI character versions of baseball pros FOX Sports: MLB players strike deal to be turned into AI characters that can chat with fans Yahoo Sports: MLB players entering virtual realm with new AI avatar technology ESPN: MLB players strike deal to be turned into AI characters
SPORTS / AI AVATARS

MLB Players Get AI Avatars: Genies Transforms Fan Engagement

Secured a landmark partnership between Genies and MLB Players Inc. to create interactive AI avatars of every MLB player. Fans can now chat with AI versions of their favorite athletes year-round, transforming passive viewing into active digital connections.

As Featured In
ESPN
AXIOS
ABC NEWS
FORBES
YAHOO SPORTS
ALL PLAYERS
Available as AI Avatars
Feb 2026
Launch Date
MLBPA
Partnership

REBEL VENTURES

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Daily Dot: Real Madrid joins forces with Snapchat ahead of Barcelona showdown The Next Web: Why tech is becoming a game changer for Real Madrid Digiday: ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher Business Insider: How global sports brands like Real Madrid are learning to think like digital media companies
SPORTS / DIGITAL TRANSFORMATION

Rebel Ventures: Redefining Sports as Digital Media Companies

Positioned Rebel Ventures as the premier sports digital strategy firm transforming iconic franchises into revenue-generating media companies. Helped Real Madrid become the first sports brand to hit 100M Facebook fans, beating Barcelona in the "Digital El Clásico" and gaining 4M fans in 48 hours through strategic celebrity activation and global campaigns.

As Featured In
FAST COMPANY
BUSINESS INSIDER
THE NEXT WEB
DIGIDAY
AD AGE
90M+
Fans Added for Real Madrid
12X
Revenue Increase
300%
Digital Revenue Growth
ABOUT THE AGENCY

Our Approach

Paff PR is a full-service public relations agency built for brands that refuse to be ignored. We combine strategic storytelling with cutting-edge media relationships to drive coverage that actually moves the needle.

We've worked with everyone from Silicon Valley startups to $1B unicorns, sports leagues to hardware innovators, and we bring the same relentless hustle to every campaign.

Headquartered in New York with team members in San Francisco and Austin. We operate wherever the story needs to be told.

Media Relations

Relationships with top-tier journalists, editors, and producers at every major outlet: print, digital, broadcast, and podcast.

Messaging & Positioning

We sharpen your narrative until it's impossible to ignore, crafting the hooks, angles, and language that make media pay attention.

Content Creation

Press releases, bylines, op-eds, and digital content that positions you as the authority in your space.

MP
LEADERSHIP

Mike Paffmann, CEO & Founder

With over 15 years of experience in public relations, Mike Paffmann has built Paff PR into one of the most sought-after boutique agencies in tech, sports, and consumer brands. His hands-on approach and deep media relationships have driven launches that generated millions of impressions and reshaped entire industries.

Past clients include OpenSea, Genies, Rebel Ventures, car2go, Vkansee and Protector, spanning enterprise tech, AI, sports, and consumer apps.

We’re HQ in New York with team members in SF and Austin.

Ready To Break Through?

Tell us about your big idea and we'll be in touch.

Email Us: mike@paffpr.com
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