Strategic storytelling meets cutting-edge technology. We don't just tell your story—we make it impossible to ignore.
Start Breaking Through →Launched the most talked-about app of 2025. Protector revolutionized personal security by bringing armed ex-military and law enforcement protection to anyone with a smartphone.
Helped position Genies as culture's leading avatar technology company. From securing Bob Iger for the board to partnerships with Justin Bieber, Rihanna, and Paris Hilton.
Helped Brian Woods (USFL founder) launch the first national high school football league. PSL enables elite prospects to monetize their NIL while getting supplemental instruction.
Positioned Vkansee as the world's first miniaturized optical fingerprint sensor company. 2000 PPI resolution—4x better than competitors.
Helped OpenSea become the world's largest NFT marketplace during the 2021 boom. Secured three major funding rounds led by a16z.
Secured a landmark partnership between Genies and MLB Players Inc. to create interactive AI avatars of every MLB player. Fans can now chat with AI versions of their favorite athletes year-round, transforming passive viewing into active digital connections.
Positioned Rebel Ventures as the premier sports digital strategy firm transforming iconic franchises into revenue-generating media companies. Helped Real Madrid become the first sports brand to hit 100M Facebook fans, beating Barcelona in the "Digital El Clásico" — gaining 4M fans in 48 hours through strategic celebrity activation and global campaigns.
Paff PR is a full-service public relations agency built for brands that refuse to be ignored. We combine strategic storytelling with cutting-edge media relationships to drive coverage that actually moves the needle.
We've worked with everyone from Silicon Valley startups to $1B unicorns, sports leagues to hardware innovators—and we bring the same relentless hustle to every campaign.
Headquartered in New York with team members in San Francisco and Austin—we operate wherever the story needs to be told.
Relationships with top-tier journalists, editors, and producers at every major outlet—print, digital, broadcast, and podcast.
We sharpen your narrative until it's impossible to ignore—crafting the hooks, angles, and language that make media pay attention.
Press releases, bylines, op-eds, and digital content that positions you as the authority in your space.
With over 15 years of experience in public relations, Mike Paffmann has built Paff PR into one of the most sought-after boutique agencies in tech, sports, and consumer brands. His hands-on approach and deep media relationships have driven launches that generated millions of impressions and reshaped entire industries.
Past clients include OpenSea, Genies, Rebel Ventures, car2go, Vkansee and Protector—spanning enterprise tech, AI, sports, and consumer apps.
We’re HQ in New York with team members in SF and Austin.